At Coulisse, our dedication to innovation and quality is at the heart of everything we do, especially when it comes to our textile collections. Today, we have the privilege of sitting down with Esterel Roetgering, the Textiles Product Manager at Coulisse. Join us as Esterel shares our exciting vision for the natural trends of 2024 and unveils the highly anticipated launch date of our upcoming collection.
Esterel is the linchpin of Coulisse's collections. Her role is to foster collaboration between various departments to create targeted campaigns and marketing content that resonate with our audience. Simultaneously, she helps to drive product innovation, facilitate seamless product launches, and conduct in-depth performance analyses of our existing range. Her dedication ensures that Coulisse's collections remain at the forefront of the industry, delivering excellence to our customers.
There are numerous benefits to choosing natural materials, as Esterel explains, “Opting for natural materials offers several distinct advantages over their synthetic counterparts. One significant benefit lies in the irregular features, unique appearance, and tactile feel that natural materials provide. Each piece of jute, linen, and paper boasts inherent distinctiveness, contributing to a sense of individuality and uniqueness within your living spaces.” Additionally, the production of natural materials typically requires fewer chemicals compared to synthetic alternatives like polyester. This not only reduces environmental impact but also promotes a healthier indoor environment.
Esterel goes on to explain the transformative power of nature-inspired window treatments, “Nature-inspired window decorations create a harmonious connection between indoor spaces and the natural world. These shades infuse warmth and comfort, enveloping your rooms in the serene ambiance of the outdoors. The textures found in nature-inspired fabrics enhance this effect, introducing tactile qualities that invite touch and engagement. Earthy tones and colors reminiscent of the natural world promote a soothing and grounding atmosphere in any room.”
Reflecting on the rising demand for natural products, Esterel remarks, “Indeed, we've witnessed a significant surge in the demand for our natural fabrics. This phenomenon can be attributed to several factors. Firstly, there's a growing emphasis on nature and wellness, inspiring individuals to incorporate earthy elements into their surroundings. Additionally, the global shift brought about by the pandemic, with more people opting for rural living over urban environments, has heightened the appreciation for natural aesthetics. This resonates with the emerging 'green immersion' trend, where individuals seek to infuse nature-inspired elements into their daily lives for a sense of tranquility and balance.”
Looking ahead, Esterel has some exciting news to share, “We're thrilled to introduce new fabrics in 2024 that bring together the best of both worlds – the captivating natural appearance that people love, coupled with enhanced durability and functionality. This ensures that our customers can enjoy the visual appeal of natural elements without any compromise in quality. Stay tuned for the official unveiling of this exciting addition to our collection at R+T Stuttgart next year.”
Would you like help curating a new collection for 2024? Book a visit to our experience center and let us help you find the right collection for your needs: https://www.coulisse.com/emea/en/experience-center