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At Coulisse, leadership means shaping the future responsibly. AI is a strategic capability — one that strengthens how we design, decide and deliver across product development, supply chain, sales and service. It helps us operate with greater precision, clarity and speed. Faster answers. Fewer errors. More consistent quality.
Through Nova, our cross-functional AI working group, every initiative is carefully evaluated, responsibly governed and built to scale. AI supports our people. It does not replace judgment or accountability. That is how we raise the standard.
"AI should quietly improve speed, quality and consistency across our organization. Not as a separate layer, but as an integrated capability that strengthens everything we do — for our teams, and for our partners."
Hugo Gerritsen — COO, Coulisse
Hugo Gerritsen took the stage at an AI & Digital Transformation event to share how Coulisse approaches AI in practice — focusing on high-impact processes, empowering teams to build, and learning by doing.
Every Coulisse team member is trained in Microsoft Copilot and using AI with confidence, consistency, and responsibility.
An AI chatbot on Motionblinds.com that helps customers find the right answers quickly — available anytime, on the job.
We opened our doors to data and AI professionals for a behind-the-scenes look at how Coulisse uses data, BI and AI to drive performance across our global organization.
An AI assistant that gives our sales team everything they need to walk into every customer meeting fully prepared to help the customer.
AI-enhanced content production for copy, visuals, film, and campaigns — brand-aligned, high quality, and built to our usual Coulisse standard.
An internal chatbot that answers everyday HR questions instantly, supporting employees directly while freeing up the HR team for more complex work.
An AI-supported tool that streamlines contract review and document analysis — improving efficiency while keeping governance and control firmly in place.
Every AI initiative at Coulisse is evaluated through legal, ethical and organizational perspectives from day one. Governance is embedded early, not layered on afterwards. From data usage and access control to transparency and brand alignment, AI is treated with the same care as any critical system. Outputs are monitored. Quality is validated. Ownership remains clear.
AI supports people. It does not replace accountability. Discover how our legal team approaches AI and how Summize supports secure and responsible contract management.