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5 Surefire Steps to Successfully Market Your New Assortment

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5 Surefire Steps to Successfully Market Your New Assortment

As September approaches, it's time to finalize your new fabric collections and plan an effective marketing strategy to captivate your customers and prospects. Follow these five steps to ensure a successful launch of your textile collections and discover how Coulisse can support you throughout the process.

Step 1: Final Collection Check

Before diving into marketing, ensure your new collection is impeccable. Schedule a consultation with our product managers to review your fabric collection. They can provide personal advice, identify any missing elements, assist with data, and highlight bestsellers. Once your collection is refined and ready, proceed with your marketing plans.

Step 2: Define Your Marketing Message and Develop a Comprehensive Plan

Craft a clear marketing strategy by identifying your unique selling points. Is your collection focused on sustainability, tailored to the contract market, or offering a unique feature? Highlight these points in your messaging and target your audience accordingly to maximize impact. Decide how and when you want to promote your collection, including timing for email campaigns, magazine adverts, social media promotions, and other marketing initiatives. A well-planned strategy will ensure your efforts are coordinated and effective.

Step 3: Create Comprehensive Collection Books

Develop visually appealing and informative collection books, available in both physical and digital formats. Include technical specifications and detailed imagery to provide a thorough overview of your offerings. Additionally, consider offering a high-quality sampling service to allow customers to experience the fabrics firsthand before making a decision.

Step 4: Ensure High-Quality Visuals and Videos

Use professional photography and video production to showcase the texture, color, and versatility of your fabrics. Use these compelling visuals across various platforms, including collection books, email campaigns, magazine ads, your website, and social media to capture the attention of your audience.

Step 5: Promote Through Events, Trainings, and In-Store Experiences

Highlight your window covering products – fabrics, systems, and smart technology – at industry events, fairs, and retail shops. Create innovative showrooms in retail stores and use eye-catching signage and displays to attract attention. Demonstrate how Motionblinds integrate with smart lighting and energy control systems. Conduct in-house training for colleagues and salespeople and offer webinars and online training sessions to educate and engage your audience.

Tip! Leverage Coulisse's Expertise

At Coulisse, our in-house marketing team offers a wide range of services to support your marketing efforts. Our services include copywriting, graphic design, digital marketing, product photography, videos, and product renders. We also provide comprehensive collection books, a sampling service, and engaging webinars. Through the Coulisse Academy, you can access online and in-person training sessions. Additionally, our showroom design service helps you create captivating displays. Contact us today to learn how we can assist you in promoting your new textile offerings. With our expertise and comprehensive services, we'll ensure your new collection is a resounding success.