Unveiling Our New Smart Experience Center in Shanghai

Building on our 32-year presence in Asia, Coulisse has proudly opened a new smart experience center in Shanghai. Launched in late June, this state-of-the-art showroom is designed to showcase our latest innovations, specifically tailored for the dynamic and rapidly growing market in Asia. Visitors can now experience firsthand our advanced smart home solution, Motionblinds, seamlessly integrating with other smart devices like lighting and energy controls.

Rogier Krabbe, Managing Director of Coulisse APAC, elaborates, “Our objective with this smart experience center is to demonstrate our leadership in the latest window covering technologies for both blinds and curtains. The experience center is thoughtfully designed with two distinct areas: one side showcases our latest fabric collections, allowing visitors to explore the quality and variety of our materials, while the other side demonstrates our smart home technologies in action.”

The Rapidly Evolving Asian Blind Market

Christiaan Roetgering shares his insights on the Asian market: “The Asian market is rapidly evolving and expanding in the made-to-measure sector, both for domestic and export markets. We've observed substantial interest from our partners and clients who are increasingly engaged in made-to-measure production and exporting to various regions, especially the USA. We're seeing high demand for our battery-controlled motorized shades, which is a significant trend in Asia. We also expect growth in wired motors with our latest technology, as the market is still largely wired-controlled.”

He continues, “One key difference in the Asian market is that the curtain market is more developed here. Additionally, the blind market is growing faster, especially in China, where many production facilities have state-of-the-art technology and high-quality standards. This unique combination of factors makes the Asian market particularly exciting for our business.”

The Power of Unique Partnerships

“Our vision is to revolutionize the window covering market with smart and motorized solutions that offer energy savings, light control, and safety benefits,” explains Christiaan. “We are at the forefront of this transformation, leveraging our innovation and expertise. There is immense potential for growth and expansion in the smart window covering business.”

He adds, “Our strategy is to provide a comprehensive solution that integrates technology, fabrics, and systems for all types of window coverings. We are one of the few global companies that can offer such a customized and high-quality service. We aim to build and expand a network of partnerships, penetrating existing markets and gaining market share together with our partners in local markets for fabrics, hardware, and smart home solutions.”

Strengthened Presence is Asian Market

Rogier emphasizes the importance of the Shanghai office: “Our Shanghai office supports purchasing, quality, and logistics. Our team ensures the quality of packages, products, hardware, fabrics, and motors by visiting factories. We also assist with import and export processes. Our sales team is dedicated to finding new partners and supporting our existing ones in the best possible way.”

He adds, “We already have strong and loyal partners in most Asian countries who embrace our total concept. We fully support our partners in setting up showrooms that reflect the Coulisse look and feel, mirroring the atmosphere of our experience centers in the Netherlands, Miami, Sydney, and Shanghai. Beautiful examples of this can be seen in Jakarta, Singapore, and Thailand, with many more in the planning stages.”

Interested in visiting our new Shanghai smart experience center and connecting with our team? Rogier Krabbe invites you to reach out and schedule a visit today. Get a hands-on experience of our smart window coverings.